Meet SAM: Sam Edelman Debuts Brand Refresh with Spring 2017 Campaign

NEW YORK– The Sam Edelman brand launched a bold new campaign today, showcasing a variety of new lifestyle and footwear product from its spring and pre-fall collections.

“I think we’ve found an authentic approach using our own heritage and the things that we love. It’s not about one picture or one idea; it’s about finding the soul and essence, the artistry of Sam Edelman.”

Inspired by Sam Edelman’s history as a designer, his sense of artistry and his wide range of influences – travel, global cultures and the visual arts – this colorful new campaign is the first expression of the brand’s re-imagination and larger vision.

“We wanted an exciting new message as we move into the next phase of our expansion,” said Edelman. “I think we’ve found an authentic approach using our own heritage and the things that we love. It’s not about one picture or one idea; it’s about finding the soul and essence, the artistry of Sam Edelman.”

Shot in New York City by photographer Henrique Gendre, Edelman discovered fresh face, Jenna Kelly, to be the star of his new campaign.

Images and video will appear in a major digital campaign across Hulu, Spotify, YouTube, Refinery29, as well as samedelman.com and other owned channels. An extensive out-of-home campaign will run across New York, Los Angeles, Dallas, and London.