Dating back to 1933, when a bottle of Piper-Heidsieck appeared in SONS OF THE DESERT, the debut film of Laurel and Hardy. In 1964, Piper-Heidsieck celebrated Rex Harrison’s Oscar for his role in MY FAIR LADY with a tailor-made 48-liter bottle that was literally as tall as the 5-foot-10 actor. Piper-Heidsieck continues to support the enrichment and preservation of film heritage through the French Cinémathèque and has been the official champagne of the International Cannes Film Festival for more than two decades.
The house has long supported cinema with boldness and grandeur, therefore it is no surprise that, on the heels of yesterday’s 89th Oscars® Nominations Announcement, Piper-Heidsieck, the revered French Champagne house known worldwide for its red and gold label, announced its return to the red carpet as the sole Champagne to be served during the 2017 Academy Awards® season.
“On behalf of Piper-Heidsieck, I want to congratulate all the nominees for this great recognition by the Academy of Motion Picture Arts and Sciences,” said Benoit Collard, global executive director of Piper-Heidsieck. “Piper-Heidsieck has a long and rich association with cinema and is proud to return to the Oscars, the ultimate arbiter of cinematic achievement in film.”
To honor this great partnership, Piper-Heidsieck has created a limited-edition magnum bottle to be poured exclusively at the ceremony and Governors Ball, the Academy’s official Oscars after-party. An exceptional bottle for an exceptional night, the Piper-Heidsieck Cuvée Brut magnum is enrobed in red and features a design of gold film that encircles the bottle. Piper-Heidsieck believes that nothing less than a magnum is worthy of the grandeur of Oscars night.
The 2017 Academy Awards season marks the third year of a long-term partnership between Piper-Heidsieck and the Academy of Motion Picture Arts and Sciences. In addition to the awards ceremony on February 26, Piper-Heidsieck will be poured at Academy events in Los Angeles, New York and London, including the Oscars® Nominees Luncheon on February 6 as well as the Governors Ball.
Get red carpet ready for Oscars® night with Piper-Heidsieck! #PiperReady