Many have tried, and just as many have failed, to successfully merge luxury with rock. A most recent case in mind has to be the Brioni/Metallica association which saw the sudden departure of Brioni’s Creative Director Justin O’Shea last October after only having been appointed in March.
More often than not, the problem lies not with the two not being able to co-exist, but rather, with the difficulty of finding the correct balance between holding onto one’s heritage and traditional loyal clients, and seeking to ‘stay with the times’ and appeal to a younger generation too.
Moynat is one of the exceptions.
Steadfastly guided by its Artistic Director Ramesh Nair since the brand was brought back to life in 2011, the brand has discretely yet boldly created its own innovative path with seemingly unlikely collaborations such as that with Pharrell Williams in 2014 and more recently with contemporary artist Daniel Arsham, whilst never losing touch with its heritage and raison d’être.
Nair’s latest brain child is a pair of fun ‘rock and punk rock’ inspired ‘cartoon-like’ characters celebrating the year of the rooster which can be hand painted selected leather goods or added as bag charms.
Introducing the Moynat Sid and Elvis roosters!