Brioni announced the appointment of Justin O’Shea as creative director of the Brioni House. O’Shea will be responsible for the brand’s collections as well as its image, effective 1st April 2016.

He joins from the online retailer where he most recently held the position of global fashion director.
Justin O’Shea expressed: “I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great enthousiasm that I look forward to writing a new chapter in the story of Brioni”.
Gianluca Flore, Chief Executive Officer of Brioni stated: “I am very confident Justin O’Shea’s new artistic direction for Brioni will be instrumental in strenghtening our core values and continuing to drive dynamism and innovation into the brand heritage. Justin has shown an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today”.
Grita Loebsack, Chief Executive Officer of Kering’s Luxury – Couture & Leather Goods Emerging Brands, added: “I join Gianluca in welcoming Justin O’Shea as Creative Director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong understanding of business. I believe his vision will accurately translate into this role and add a distinctive signature to the House”.