MAURICE LACROIX PRIVATE SALE OF 40 UNIQUE PIECES AT ANTIQUORUM IN GENEVA

To mark its 40th anniversary, Maurice Lacroix joins forces with Antiquorum auction house for an unprecedented initiative: a private online sale of 40 unique pieces resulting from 40 years of creativity.

The private sale will be held from 8-23 September 2015 exclusively on the new Antiquorum e-commerce platform, the Antiquorum Watch Boutique . This new digital space for fixed price watch sales offers an affordable alternative to the traditional auction model.

To celebrate our 40th anniversary with a difference, we decided to invite our community behind the scenes of our brand by sharing some original models, kept strictly under wraps by our development unit over the years. A privileged few will be lucky enough to acquire these subtle blends of watchmaking design, innovation and know-how that mark out the progressive nature of our brand. They bear ample witness to the continual development of Maurice Lacroix over the past four decades.”  Stephane Waser  – Managing Director of Maurice Lacroix

The Jura-based brand has divided the 40 selected pieces into four categories: ICONIC, INNOVATION, GLAMOUR, DESIGN

Maurice Lacroix
Maurice Lacroix Masterpiece Square Wheel

ICONIC

Over the last decade, Maurice Lacroix has introduced several revolutionary pieces that have literally bowled over the watchmaking industry by offering alternative readings of time that are both ingenious and a delight to behold. These complications, initially presented only in theoretical form, could not be manufactured immediately as the means of production were not yet sufficiently accurate. However,  the brand persevered and a few years later, successfully brought out pieces such as the Masterpiece Square Wheel, the Masterpiece Mysterious Seconds, and more recently, the Masterpiece Power of Love.

The «Square Wheel», which garnered numerous distinctions, is no doubt the jewel in the crown. To some extent it perfectly symbolizes Maurice Lacroix, an icon of modern watchmaking. The three unique «Square Wheel» models presented at the Antiquorum private sale will certainly waste no time in hypnotizing their happy buyers.

 

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Maurice Lacroix Pontos S Extreme

INNOVATION

In terms of innovation, Maurice Lacroix has demonstrated time and again its ability to combine both technical and mechanical innovations with perfect esthetics, without the slightest need for compromise. For proof of this, look no further than the sleek and ultra-sporty Pontos S Extreme. Its Powerlite®
case (a patented alloy of five materials) boasts extremely interesting technical properties (it’s three times lighter and two times stronger than steel), and its anodizing process make subtle color plays possible. Thrill seekers take note: the Antiquorum private sale will feature four unique versions of the Pontos S Extreme.

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Maurice Lacroix PdL Masterpiece

GLAMOUR

Over the years, the brand has developed a series of graceful and refined complications specifically for women, superbly showcasing its watchmaking expertise and attention to detail. The Antiquorum private sale will also enjoy a dash of glamour, with no less than eight delicately gem-set Masterpiece timepieces.

Maurice Lacroix

DESIGN

Maurice Lacroix is known for its highly intricate designs and it is no coincidence that that the brand has already notched up an impressive total of thirteen Red Dot Design Awards. Daring, balance and perfect finishings run like a unifying thread throughout these pieces. But the ultimate touch that makes them unique is the mastery of light and color at which Maurice Lacroix excels. The brand’s designer teams play on contrasting finishes to showcase subtle, profound and sometimes surprising tones that never fail to make an impact.

 The Maurice Lacroix private sale will open on Tuesday, 8th September at a gala evening at the Antiquorum head office in Geneva,  Rue du Mont-Blanc, 1201 Geneva – +41 22 909 2850