PUREST announced its collaboration with the Locarno Film Festival, one of the most popular cultural events both in Switzerland and abroad, as Official Supporter. It has produced a prestigious Collection of accessories for the occasion dedicated to the Locarno event celebrities.
The high-end Cashmere accessories brand signed a collaboration agreement with the Film festival Locarno and is thus Official Supporter of the event to be held in Locarno, Switzerland, in the magical setting of the Piazza Grande from the 5th to the 15th of August 2015.
The collaboration involves, among other things, the production of a Collection dedicated exclusively to the festival’s celebrities and will be offered as a sign of gratitude for participating.
The PUREST creative team has developed four colour variations for the ladies, including the “Pardo” version, of the “Voile de Cashmere” stole, one of the flagship items among the PUREST Collections, produced in extremely light summer cashmere.
An elegant dual colour Pocket square, one of the brand’s latest creations to be launched on occasion of the event, was instead chosen for the gentlemen.
Patrick Garbini, Founder of the PUREST brand based in Lugano, stated:
“I’m particularly proud to be able to support the Film Festival through our exclusive production of precious Cashmere accessories. The Festival is one of the most popular events on the Swiss and European cultural calendar, and to which I feel especially attached not only because of its geographical proximity.”
The Festival is also an excellent opportunity not only to promote the PUREST brand but also its values of quality and sustainability, and endorsement of excellence and culture, which since its foundation distinguish the company based in Ticino and are also a strong bonding element with the Locarno Film Festival.
Patrick Garbini continues:
“In the coming months we will be evaluating, along with the Festival’s management, possible further developments of this first collaboration, which we hope will be a promising start.”