French lingerie brand SIMONE PERELE announced the launch of its beachwear collection.

Inspired by dreamlike locations such as France’s Côte Azur and Italy’s La Spezia, the collection is an invitation to the ‘dolce far niente’ mood of summer holidays at the beach.

Bold colours and intricate patterns, bring the easy-to-wear designs alive.  Small details such as little bows on a corner of the swimming costume, and criss cross straps on the back are reminiscent of Simone Perele’s lingerie collections.