FASHION ONE SUPPORTS EMERGING BRANDS AT MEDITERRANEAN DREAMS FASHION SHOW – ELBA ISLAND

Super Model Naffi Wearing Heather Jones International at the Unconventional Fashion District – Mediterranean Dreams Fashion Show on the Island of Elba (photo courtesy of Alessandra Bartolini)

With inspiration being one of the key factors Fashion One aims to give its viewers, the international fashion and entertainment channel that focuses on beauty, glamour, style and fashion showed its support for emerging brands and innovative fashion shows by being the Official Media Sponsor for the Unconventional Fashion District – Mediterranean Dreams Fashion One on the Island of Elba held on the 6th July 2013 at the stunning resorts of Paglicce Beach and Da Sergio.

Fashion One Editor in Chief Thibault Briere was quoted as saying:

“Fashion One‘s philosophy is to bring of Fashion and Lifestyle events to our audience by bringing entertainment but also inspiration in our programs. The Mediterranean Dreams Fashion Show is the perfect example of an original project to promote emerging talents but also the resort industry in the island of Elba. Fashion One wants to be an open platform to promote the talents of tomorrow and bring in-depth features about the best places in the world.”

Before the Show – Mediterranean Dreams Fashion Show
photo courtesy of Victoria Khatib www.victoriapictures.se

With its presence on the island through Crystal Snow Films ‘s presenter and producer Maiken Lorentz, Fashion One is in the process of producing a special feature on the Mediterranean Dreams fashion show, which it will then deliver on its platforms worldwide. The feature will cover the hectic behind-the-scenes of the show as well as photoshoots for ad campaigns on the day, of course the runway show itself as well as exclusive interviews by presenter Maiken Lorentz for Fashion One with several of the designers showing their collections.

Maiken Lorentz Interviewing Heather Jones for Fashion One

Maiken Lorentz Interviewing Rodolpe Ayer & Cedric Vernon Fahey At Maison CVF for Fashion One

In addition, this special feature will also show the beautiful beaches and waters that the Island of Elba has to offer as well as the festivities of the Trinidad and Tobago carnival festival held the day after the fashion show to celebrate Heather Jones’ friendship towards the island and Italy.

The show which was organised by Federica Berselli (marina-di-campo.it) and Natalia Dodi Migliorini (www.green-pebbles.com) was aimed at supporting Island and in particular the area of Marina di Campo after the devastating floods of 2011 which the population overcame with grace and hard work!

The organisers commented:

“The event was an extraordinary opportunity for the area to recover from a devastating flood which destroyed its town center and to show off its natural beauty and we were delighted that many brands who chose to show their collections at the event then chose to do their photo shoots for their ad campaigns in the town of Marina di Campo, its beaches and surrounding villages”