Although there have been many rumours, it appears that PPR’s decision to change its name to KERING was officialised today as PPR Facebook page changed its Profile picture to the above with links to the fancy new website: www.kering.com, bearing its new owl emblem.

KERING  is pronounced ’caring’, in other words the distinctive way in which the Group looks after its brands, its staff, its customers and its stakeholders.  The ending ‘-ing’ expresses not just the dynamism and movement that are part of the Group’s DNA, but its international dimension too.

A reminder of the origins of the Group in the Brittany region of France, ‘ker’ means hearth and
home in the Breton language, reflecting the Group’s protective and inspiring role in relation to its brands.

With its sharp vision and 270° swiveling radius of the head, the symbol for wisdom owl is the new emblem representing KERING‘s visionary character and foresight, its ability to anticipate trends and spot the potential in people and brands. A protective and unobtrusive creature, the bird of the goddess Athena.

Sustainability is definitely a pillar of the company as it was with PPR with François-Henri Pinault confirming that “It is my conviction that sustainable business is smart business.  It gives us an opportunity to create value while helping to make a better world”

Find out more in this video “Imagination in Motion: PPR becomes Kering”

A family-controlled, listed company, KERING is a world leader in apparel and accessories, which develops an ensemble of powerful brands.
Focused on a single business, KERING esigns, manufactures and markets desirable products across two fast growing segments:
  • Luxury: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JEANRICHARD, Qeelin
  • Sport & Lifestyle: Puma, Volcom, Cobra, Electric and Tretorn

image via PPR Facebook Page