H&M FOR BRICK LANE BIKES: A MEN’S COLLECTION INSPIRED BY THE URBAN CYCLING SCENE



H&M announced today a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike. 

The 11 piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. 

Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. 

The collection will be launched on March 7, 2013 in around 180 stores worldwide, as well as online.

Founded in 2006, Brick Lane Bikes was the UK’s first fixed-gear bike store, specialising in custom-made bikes built in their on-site workshop. Brick Lane Bikes are now at the heart of East London’s cycling scene, making them the perfect team to test and approve this special cycling collection. 

“We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.

We can imagine that those many cyclists in Geneva will be flocking to H&M to grab the collection…. we certainly have a few Green Pebbles Girls husbands and boyfriends who most certainly will!